To strengthen rodeo presence and generate opportunities to put additional dollars towards the sport, CINCH has developed a brand new competitive format. Building on a partnership with Rodeo Houston, the CINCH Shootout format debuted in 2011. Since then, CINCH has partnered with new and growing events in the industry, breaking through traditional ties, giving back to the athletes and events which have contributed to the success of the CINCH brand and the western industry.

The CINCH Shootout format is a one-day invitational event, giving the top 8 contestants in each event a chance to win a large sum of money as they compete for a top spot in the Final Shootout Round. The winner from the Shootout Round is the Champion.

Want to know more about the cowboy or event? is the one-stop shop for the SUPERSTARS of the sport, CINCH’s athletes and rodeos. CINCH is proud to showcase the CINCH athletes and highlight the partners and events which are paving the way for the future of rodeo.

Bringing the in-venue experience of the CINCH Shootouts to your home, allows you to watch a LIVE stream of the event. CINCH strives to expand the audience of rodeo world-wide by broadcasting these innovative and special one-day rodeos to computers everywhere. While fans may not be able to attend the rodeo, provides them with a way to enjoy the event and feel a part of the action.